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Showing posts from April, 2014

Generation X versus Generation Y Employee Motivation and Productivity

Talking Points This article discusses the differences between Generation Y and Generation X as it relates to productivity and motivation around sales and marketing employees. Sylvia Ann Hewlett is an economist and the founding president of the Center for Work-Life Policy in New York. She stated that Google really stands up in the research she has done. http://hbr.org/2009/07/how-gen-y-boomers-will-reshape-your-agenda/ar/1 They do a pretty fabulous job in showing through their workplace design and through the work teams they put together how much they value flexibility, how they value an eco-friendly, healing-the-planet environment. So they very much tap into the altruism and the need for flexibility, and even a little bit of on-site odyssey in terms of how they design the daily work environment. And I think that’s been very effective in producing a highly engaged workforce. When searching for the right employees to generate revenue, the answers to know along with salary expecta