Passion Power

In April of 1994 on the front page of the New York Times there’s an infamous picture of 9 tobacco executives standing in court declaring under oath that Cigarettes Aren’t Addictive. In November of 2017, after successfully delaying for 11 years, the tobacco companies began a court-ordered advertisement campaign admitting the variety of ways they manipulated the public, including that they designed cigarettes to be more addictive and lied about it. Experts found that Big Tobacco companies genetically engineered their tobacco crops to contain two times the amount of nicotine and adjusted their cigarette design so that the nicotine delivered to smokers increased by 14.5 percent. The result of these “innovations” in cigarette design is devastating. The surgeon general found that “today’s cigarette smokers — both men and women — have a much higher risk for lung cancer and chronic obstructive pulmonary disease (COPD) than smokers in 1964, despite smoking fewer cigarettes. Even though the