Corporate Prospecting
Prospecting isn’t as frightening as you would think. In corporate sales I like to teach people 3 things. Establish the key players When you are prospecting find out who makes the decisions. Start at the top and work your way down. Is it a VP, an owner a CEO or high level manager? Have them release the names of the people in the trenches to you. You won't step on anyone toes and people will tend to listen when you are able to name drop. You can say, “Victor Barns suggested I speak with you." It's important to introduce yourself to a high level person so that there aren’t any surprises down the road when the company starts doing business with you. They’ll remember your phone call to them. Which department takes care of buying your products? You could be dealing with multiple departments. For example in Information Technology you could be dealing with the Purchasing Department and the IT Dept. There are often many players involved. It could be 3-5 people ...