Small Business Sales Tactics: The Do’s and Don’ts
Many small business owners I’ve come across in my 25 years of experience are scared safe and stuck. They are tired of reaching into their pockets and getting no results. They’ve always done things a certain way and they aren’t going to risk spending money trying anything new for fear they might have to come grovelling back to where they started. I worked inside a company once and you could cut the tension with a knife. Customer’s felt it the minute they walked in the store. It was a toxic environment and frighteningly quiet. The employees were competing against each other and they disrespected the owner. They had their cushy little jobs and felt they were indispensable after 8 and 10 years of employment. I don’t have to tell you what happened next. No sales-no business. The company ran out of money. They went on knowledge and low prices. My lesson here was – that’s not enough. Here are a few do’s and don’ts for running a successful sales organization. DO’s Follow ...